The Droitwich Sign & Print Co Limited
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25 February 2021

5 reasons why signage is important for your business

Signs are not just something that you put on your list of things to do for your shop front or business premises, they are more important than that. They need to be used in a much more strategic way to have a positive impact on your business.

In a Brigham Young University study, products with signs outsold products without signs by 18%, even if the sign was only an informational sign about what the product was.

First impressions count, and signs play a huge part in how customers view your brand. It has impact on your brand image and the reason why customers choose to use your products or services over your competitors.

We look at five important reasons why you should use signs for your business.

1. To tell people who you are and what you do.

This is possibly one of the most obvious reasons to use signage for your business. Retailers and restaurants use signs for this purpose, the main sign generally tells you their name and then additional signs give you a good indication of what they are selling. It helps customers to choose if what you are offering is for them or not. The amount of information and the quality of your signs will also encourage them to choose you over your competitors.

2. To guide people to your business.

According to Selbys, over 1 out of 2 customers have driven by and failed to find a business because the sign was too small or unclear.

Your business might not be in an obvious place so you will need to help people to find you. Attracting people from a distance is very important, you want them to bypass competitors and come to you. Using creative and unique signage that is easy to spot will help achieve this goal.

3. To promote something

Signs can be really impactful on generating more sales. If you have a sale or a special offer creative outdoor or window signage can help to attract people to come into the shop to take advantage of your sale.

4. Share your branding messages

Marketing your business through signs helps to build brand awareness by ensuring all your colours, fonts and messaging are consistent. There are lots of ways that you can further achieve brand building such as adding testimonials from customers onto a sign or poster, sharing your mission and values on internal signs that visitors can read. You can also use these signs as a part of your internal marketing communications where you also share photos of products you make, services you are offering, share employee achievements

5. Cost effective marketing tool

Signs are constant. They are marketing your business 24 hours a day 365 days a year. Investing in quality, creative signage will reap the benefits in the long run.

Working with your signage company to help you to put together a suite of signs that helps to promote your business in the best way, will help you to attract customers and differentiate you from your competitors.

If you would like to discuss your business branding and signage requirements please email us info@dsandp.co.uk

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