Once seen as an expensive solution, Digital Signage Screens and Displays are becoming a very affordable medium for all sorts of businesses. They can be deployed in a variety of settings and can be used to promote a business or service, entertain an audience, provide information, or a mixture of all three. There is a huge variety of screens available in all shapes and sizes.
According to Digital Signage Today, digital displays have a recall rate of 83%, making it the new medium of choice for businesses wishing to increase revenue, retain customers, and improve engagement.
When compared with static, mostly print-based media, digital displays have several distinct advantages, here are five of them:
- Differing Types of Content
Text, graphics, video, animation and live streaming can all be incorporated into screens to capture an audience’s attention. We all know how our eyes are drawn to moving imagery in all manner of settings.
- Easily Change and Schedule the Message
Unlike static displays, digital screens can be easily updated to share real time information. Using cloud-based content management, the messages shown on the screen can be easily changed. To take advantage of seasonal marketing or specific promotions, messages can be scheduled to change at pre-determined times. For example, a screen used as a menu board might change throughout the day as service moves from breakfast through lunch to dinner.
- Boost Engagement
Digital signage has proved to engage more views. As reported by Intel digital signage captures 400% more views than static displays. Colourful, dynamic screens in retail windows, healthcare settings, hotel reception areas, schools and businesses attract attention and bring products and services to life.
- Entertain and Inform Audiences
Content from a wide variety of sources can be incorporated to entertain and inform an audience. News feeds, weather reports social media feeds can all be used effectively with on a digital display. They are especially useful in waiting areas such as checkout areas or transport hubs. UKPos.com report that screen publishing reduces perceived wait time at checkouts by as much as 35%.
- Cost Reduction
Obviously, there is a considerable initial investment, though as previously mentioned this medium of advertising is becoming ever more affordable. Once set up there will inevitably be a reduction in the expenses associated with the printing, delivery and installation of paper-based advertising and POS materials.
To find out more about digital display screens, get in touch and we will talk you through the options available.